Quickplay Shorts
Short-form
video dominates today’s digital consumption
Platforms like TikTok and YouTube capturing an increasing share across audiences.
Gen Zs are leading the way, spending over three hours daily on short-form platforms, compared to just one hour on traditional streaming and broadcast, combined.
Validating this paradigm shift to short-form consumption is new research from GenZ Insights, in collaboration with Quickplay and Toluna*, conducted to further understand the habits and opportunities for media companies with Gen Z audiences. The research findings being released today reveals that 81% of Gen Z video viewers watch videos in vertical or portrait format weekly and 79% said adding a shorts feature to a streaming service would increase their weekly streamer app usage.
Quickplay Shorts is built to accelerate streamers' roadmap to short-form content experiences.
Its Shorts Creator & Syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VOD content. This delivers new capacity and velocity for short-form content creation. The Shorts Front-End Plug-In delivers a social-like, vertical format, personalized infinite scroll consumer experience that can easily integrate into existing streamer apps.
In addition to delivering a new format to engage consumers, shorts is a strategic streamer investment that:
- Broadens reach by engaging with new audiences, especially Gen Zs
- Promotes higher value long-form content and subscriptions
- Delivers more monetization opportunities with ad-inventory and shopify-like experiences
- Builds a daily habit with consumers to become their daily destination
Meet Your Audience Wherever They Are
Content For Every Moment
Expand your offering to include fully integrated micro-moments and long-form content that suits any viewer at any time.
Move At The Speed Of Social
Leverage AI to deliver social-style agility, for a consistent product and content strategy, across both owned and syndicated platforms.
Create Your Community
Find your fans, and build tailored feeds for hyper-engaged audiences that love what you do and invest in it.
Creation &
Syndication
Quickplay Shorts accelerates streamers' path to short-form content with its Shorts Creator & Syndicator tool. Using generative AI, OTT providers can identify, create, and distribute vertical, bite-sized content from live streams and VOD, boosting capacity and speed.
Features of Quickplay Shorts Creator & Syndicator Tool include:
- Plug-in extensions to existing AV pipelines and workflows
- Custom models for specific content types (i.e. Sports and Entertainment)
- Audio and video transcoding
- Smart aspect ratio conversion to vertical format
- Syndication to owned and third party and social platforms
- Automated workflows triggers
Plug-in User
Experience
Quickplay Shorts frontend plug-In is designed to deliver a dynamic, social media-like experience to users, enabling seamless scrolling through short-form video content. This plug-in integrates effortlessly into existing streamer apps, enhancing user engagement without requiring significant changes to the platform’s core architecture.
Features of Quickplay Shorts Plug-in User Experience:
- Vertical infinite scroll
- Personalized feeds leveraging AI and deep learning models
- Interactive consumer / fan engagement tools (likes, comments, reposts, etc)
- “Story” formats
- AI powered moderation tools
- Ad-optimization, shopping, and gamification integrations
- Optional UGC / Creator tool enablement (graphics, overlays, etc.)
- Integration with current platform analytics
Create A Daily Streamer Destination
The right short-form interface increases audience dwell time and builds a deeper connection. Maximize subscriber loyalty and reduce churn, through shared experiences.
Create
Maximize your media workflows using Quickplay’s AI tools. Develop short-form vertical video and engaging marketing assets from existing content.
Drive
Expand your reach by syndicating to third-party platforms. Share new narratives for every viewer profile and drive traffic to your long-form content.
Engage
Cultivate an engaged audience of loyal fans on your own platform. Build genre-themed communities, with the option to expand to user-generated stories if needed.
Monetize
Develop a connection that can be monetized. Leverage branded promotion, native ads, gamification, exclusive content and shoppable integrations.
Build A Shorts Habit Flywheel
01/Front Porch
"Front porch" the short form in app experience with free, ad-supported access
02/Promote
Strategically promote (shorts destination cannot be just promotion!) long form content offerings and subscriptions within app; syndicate / share to third party platforms to extend reach and deliver against marketing priorities
03/Monetize
Develop a connection that can be monetized with native ads, branded promotion, gamification and shoppable integrations
04/Reinvest
Expand the offering with more original, talent and influencer content to continue to build the value proposition for a consumer and publisher
Superior Front End UX
Quickplay is partnering with GluedIn in transforming the front-end experience and elevating how users engage with short-form content. By combining Quickplay's cutting-edge shorts technology and personalization engine with GluedIn's expertise in delivering dynamic, interactive solutions, the companies are setting a new standard for streamer video experiences in today's fast-evolving media landscape
- Optimized short video feeds
- Natural content discovery
- Seamless and easy navigation
- Configurable theme adaptations
- Optimized recommendation engine
- Optimized short video feeds
- Natural content discovery
- Seamless and easy navigation
- Configurable theme adaptations
- Optimized recommendation engine
