NAB 2025 was a standout event for Quickplay, highlighted by great meetings with customers and prospects, speaking on panels, hosting fantastic industry dinners, and sponsoring happy hours with AWS and Accedo. It was a week packed with energy, meaningful connections, and a clear signal from the industry: the future is short-form, and we’re leading the charge. Our conversations in Vegas centered around transformation — not just of technology, but of business models, content strategies, and audience engagement. And front and center in those discussions was Quickplay’s award-winning shorts solution.
To get the momentum rolling before the show, we announced the next phase of Quickplay Shorts, a new workflow to rapidly create, verticalize and publish shorts from live sports content. And on the show floor in the AWS Theater, co-founders Paul Pastor, our CBO, and Juan Martin, our CTO, put on a standing-room-only presentation of the new features, bringing live shorts creation for sports to life. They outlined how our shorts tool helps OTT providers unlock the power of AI-driven, short-form content by:
- Rapidly converting live & long-form content into dynamic Shorts
- Increasing user engagement with a TikTok-style vertical scroll experience
- Delivering near-realtime CTAs (calls to action) to drive into live events / sports
- Leveraging shorts for storefront merchandizing
- Enhancing discovery & personalization using real-time clickstream data
Attendees witnessed firsthand the agility and velocity with which engaging shorts content can be produced and deployed – a capability that resonates very effectively with streamers and broadcasters who are looking to capture the fleeting attention spans of today’s digital natives. As illustrated in the recent report on Gen Z media consumption, it’s not just about making short videos; it’s about telling powerful stories in moments that matter.
Our news didn’t go unnoticed – we were very honored to receive the prestigious NAB Product of the Year Award for Quickplay Shorts at the show.
This recognition from industry peers validates our vision and stands as a powerful endorsement of how Shorts can reshape the ways media companies engage with audiences,
Underpinning our successes at NAB 2025 is our strategic and ever-expanding collaboration with AWS, which continues to strengthen since we announced the partnership at IBC. In fact, Quickplay Shorts sports showcase was architected on AWS, leveraging Amazon Bedrock and Twelve Labs, an AWS partner. It is also available in AWS Marketplace, alongside other Quickplay products like our end-to-end CMS and media services. They are an invaluable partner, providing the scalable foundation and intelligence layer that is ideal for Quickplay Shorts.
Speaking of invaluable, our long-standing partnership with Google Cloud continues to drive innovation. Extending our stay in sunny Las Vegas, many of our team attended Google Cloud Next where we presented our suite of solutions on the show floor. We also hosted a happy hour with the Google Cloud team – giving us more opportunity to further strengthen our important relationships with our Google sales partners, along with leaders from sports and media companies. Cheers to even more growth in the coming months!
Upon our return from Vegas, Paul’s guest column on the shorts role as a powerful discovery tool was published in The Hollywood Reporter, providing a perfect bookend for an engaging week at the show, and further validation of the conversations we were having at NAB 2025 – that short-form content is not a trend, it’s a strategy. We are thrilled to be at the forefront, equipping media companies to not just keep up, but lead.
